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Bringing Clarity to Restaurant Valuation

About Restaurant Analytics

Very few real estate appraisers have adequate training or experience in the areas of business valuation or in the appraisal of machinery or equipment, nor do they have access to the comparable sales data for these non-real estate assets.

Similarly, the vast majority of business appraisers migrated from accounting backgrounds into the business valuation field and few have the requisite license, training and experience to perform real estate appraisals. And more importantly, do not have access to the comparable sale data required.

Restaurants commonly include the intertwined values of real property, personal property and trade fixtures, liquor licenses, as well as intangible business values.

It is rarely appropriate to obtain overall value by adding the separate values for each of the individual components. Therefore, the more reliable valuation methodology is to appraise the whole and then to analyze the impact on value, as required by USPAP, of each of the individual components for purposes of deriving a supportable allocation of each asset value.

According to USPAP, such an allocation or separation of value constitutes an appraisal of these other items and requires competency in personal property appraisal (see STANDARD 7) and/or business appraisal (see STANDARD 9).

Bruce E. Jones MAI, BCA, CMEA, CTA has over 30-years’ experience as a commercial real estate appraiser, while also holding designations and certifications in both business valuation and machinery and equipment appraisal.

Professional Qualifications

  • Designated Member of the Appraisal Institute (MAI)
    • 30+ years’ experience
  • Business Certified Appraiser (BCA), with the International Society of Business Appraisers
    • "Qualified Source" for business valuations for the Small Business Administration (SBA)
  • Certified Machinery/Equipment Appraiser (CMEA)
    • USPAP compliant equipment appraisals
  • New Jersey State Certified Tax Assessor (CTA)
    • Actively involved in property tax appeals
  • New Jersey State Certified General Real Estate Appraiser (SCGREA)
  • Licensed New Jersey Real Estate Broker
    • 'Real World' experience

I specialize in the appraisal and valuation of:

  1. Restaurant businesses
  2. Restaurant properties
  3. Liquor Licenses
  4. Restaurant equipment
  5. Restaurant Going Concerns
  6. Allocations of each value component

In addition to holding the distinguished MAI designation for commercial real estate appraisal, I am also a certified business appraiser and designated as a Qualified Source for business appraisals by the SBA. I also hold the Certified Machinery/Equipment Appraiser (CMEA) designation.